Exclusive: Freshwater Strategy polling on ‘The Voice’ for Sky News

Awareness and informationExclusive Freshwater Strategy polling for Sky News shows that around three quarters of voters (75%) now say that they are aware that a referendum on establishing an Indigenous Voice to Parliament in the Australian constitution is set to take place. This is 12pts since December 2022. When asked if they thought that they […]

Freshwater Strategy most accurate pollster for 2023 NSW state election

Polling conducted in the run-up to the New South Wales state election accurately reflected the result. It was a great performance for Australia’s polling industry. Most agencies, including Freshwater Strategy, correctly indicated final vote shares, within an acceptable margin of error. As the final votes are counted, the results show that Freshwater Strategy’s (FWS) final […]

AFR/FWS Polling: Labor on path to form government in NSW

Labor is on course to form a government at the upcoming NSW state election, according to the latest Australian Financial Review / Freshwater Strategy NSW Poll. NSW Labor leader Chris Minns has substantially narrowed Premier Dominic Perrottet’s lead as preferred Premier, giving Labor an election winning boost ahead of this Saturday’s state poll. Four days […]

Exclusive NSW seat polling for The Australian Financial Review by FWS

Freshwater Strategy has partnered with The Australian Financial Review to publish exclusive polling in three key New South Wales seats, Pittwater, Riverstone and Goulburn, ahead of the election on 25 March 2023. The results suggest that Teal Independents may struggle to get up in many target Northern Beaches seats. With a strong result in Riverstone, […]

AFR / FWS Business Poll: Headline findings

Ahead of the 2023 AFR Business Summit, The Australian Financial Review and Freshwater Strategy have partnered to produce insights from one of the most comprehensive surveys of businesses operating across Australia. A sample of n=633 employing businesses was collected, with boosts for medium and large employers. Responses were collected between 21st February and 3rd March […]

AFR / FWS Business Poll FAQs

Who takes part in the poll? Senior representatives from range of businesses across sectors and of various size. Businesses must have employees in Australia, and have an ABN.

Deploying empirical strategies, we shape opinion, manage risk, and identify opportunities in shifting environments to help our clients gain a competitive advantage in commercial and political spheres.

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