Transforming uncertainty into opportunity

Deploying empirical strategies, we shape opinion, manage risk, and identify opportunities in shifting environments to help our clients gain a competitive advantage in commercial and political spheres. 

Our Services

Research & Insights

The Freshwater approach is unique. Combining industry-leading empirical analysis with sector-renowned expertise.

Opinion polling

Focus groups & depth interviews

Stakeholder insights & frameworks

Modelling & segmentation

Public

Affairs

Understanding the modern media landscape and how to manage business reputation with customers, government and corporations has never been more important, or complex.

Strategic communications & crisis management

Campaign design, development

& management

Stakeholder management

Financial communications & investor relations

Policy &

Regulation

Businesses around the globe are trying to make sense of an increasingly volatile policy environment, and an ever-expanding range of external risks.

Public policy development

Management of government applications, submissions & processes

Political & regulatory risk management

Sourcing & screening public

procurement opportunities

Markets &

Investment

Advisory

Freshwater helps its clients to achieve commercial success at the intersection of business, finance and government through a comprehensive advisory service which spans all forms of public and private transactions.

Sourcing & pre-screening of commercial opportunities

New market entry support

Risk evaluation, mitigation & planning

Development of growth strategies

Empirical Strategies

About us

Freshwater operates at the nexus of capital, business, and government, transforming uncertainty into opportunity.


We create long-term value for companies, investors, and leaders.


Freshwater’s empirical approach can be applied across borders, and sectors to improve performance, perceptions, and profitability.


Our evidence-led strategies are designed to operate in complex scenarios, regulated environments, and frontier opportunities.

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We shape opinion, manage risk, and identify opportunities in shifting environments to help our clients gain a competitive advantage. The Freshwater approach is to align people, places, policy, and profit to give our clients a clear strategy for success.

Insights & Media

World-class insight

AFR / Freshwater Strategy Federal Poll – February 2024 Insights

Contact

Get in touch today

Research &

Insights

Opinion polling

Focus groups & depth interviews

Stakeholder insights & frameworks

Modelling & segmentation

The Freshwater approach is unique. Combining industry-leading empirical analysis with sector-renowned expertise.

 

Freshwater uses sophisticated, and often little known analytical techniques to produce robust evidence-based strategies, with proven accuracy.

 

Deep analysis of complex data, combined with rich qualitative insights from interviews, focus groups, and intelligence gathering, underpins everything we do.

 

We deploy leading experts in their field, who distil insights into relevant, powerful, and practical advice that achieve results for our clients.

 

Our services include; opinion polling, focus groups, stakeholder interviews, data modelling, segmentation, bespoke visualisations, intelligence frameworks, and much more.

 

In particular, Freshwater Strategy specialises in producing high quality research of corporations, SMEs, business owners, and decision-makers, across the full spectrum of industries, in markets across the globe.

Public

Affairs

Strategic communications & crisis management

Campaign design, development & management

Stakeholder management

Financial communications & investor relations

Understanding the modern media landscape and how to manage business reputation with customers, government and corporations has never been more important, or complex.

Freshwater has some of the most experienced public affairs professionals who regularly help clients navigate interrelated systems of government, business and the media.

The depth of Freshwater networks means our team can service clients across industries, as well as between business and government.

We provide ongoing structural support to organisations, execute project-specific plans, and provide tactical assistance for strategic communications projects where necessary.

This includes the capacity for sophisticated digital media campaigns across the full suite of media and other digital analytics that are critical to modern campaigning.

We provide; media management and briefings, crisis management, and training, as well as the formulation and distribution of materials for publication or broadcast across media channels.

Our public affairs strategies enable a better understanding of how to shape public opinion on issues critical to client success.

Policy &

Regulation

Public policy development

Management of government applications, submissions & processes

Political & regulatory risk management

Sourcing & screening public procurement opportunities

Businesses around the globe are trying to make sense of an increasingly volatile policy environment, and an ever-expanding range of external risks.

 

International political trends point towards greater populism, and more direct government intervention, which has made managing regulatory risk a vital feature of any successful corporate strategy.

 

Using empirical strategies, Freshwater Strategy understands how to assist clients to successfully navigate policy and regulation shifts.

 

We are experienced in strategically aligning objectives with the current issue agenda, and translating that into a winning action plan.

 

Our network also provides clients with first-mover advantage based on intelligence gathered from regulated sectors and markets around the world.

Markets & Investment

Advisory

Sourcing & pre-screening of commercial opportunities

New market entry support

Risk evaluation, mitigation & planning

Development of growth strategies

Freshwater helps its clients to achieve commercial success at the intersection of business, finance and government through a comprehensive advisory service which spans all forms of public and private transactions.

 

With a unique understanding of what moves markets and motivates decision-makers, Freshwater provides a service beyond that ordinarily served by traditional advisors. We have a unique understanding of risk and its relationship to investment strategies and how it can be used as a lever to create commercial value.

 

We help our clients achieve the balance between risk-taking and preservation in their investment decisions.

 

The business is a trusted advisor to clients with diverse interests across products, sectors, and geographies. We provide support to our clients to originate and facilitate investments, protect their assets and grow their capital. The team draws from multi-disciplinary professional experience including corporate finance, consulting, public policy, and global politics. And it is this blend of unique professionals which offers our clients with an incomparable service.

Deploying empirical strategies, we shape opinion, manage risk, and identify opportunities in shifting environments to help our clients gain a competitive advantage in commercial and political spheres.

Office address

Level 43, Grosvenor Place | 225 George Street | Sydney, NSW, 2000 | Australia

Postal address

PO Box R1806 | Royal Exchange | Sydney, NSW, 1225 | Australia