Last week, on SEN’s Jimmy Smith show, Freshwater Strategy Director, Leo Shanahan, discussed the magnitude of the task facing Australian Rugby Union, referencing insights from Freshwater’s State of Rugby Union: 2024 Report. Specifically, Leo spoke on how a clear majority of fans would rather Rugby Australia prioritise growing the grassroots game over recruiting talent from other codes.

Switching gears to NRL, Leo considered Perth a sound option as part of the expansion, given the city’s passionate sports fanbase, advantageous time zone, and potential for a rapid influx of sponsorship and top-tier talent.

Listen to the full interview below.