In this week’s business segment on SEN’s The Jimmy Smith Show, Freshwater Strategy Director Leo Shanahan delves into the ever-expanding realm of rugby league in Australia.
Leo discusses the trajectory of the game, he attributed to V’landys’ pragmatic expansion approach. However, he also underscores the significance of key factors such as home ground advantage, grassroots development, and regional ties as central complexities in the expansion process.
Listen to the full episode below.