State of Rugby Union Survey: 2024


This survey is now closed.

Dear Australian Rugby fans,

We are delighted to invite you to take part in Australia’s first ‘State of Rugby Union’ Survey.

By conducting this research, we hope to collate data on how fans currently see the state of Australian Rugby, and what steps they believe should be taken to revitalise the sport.

As a Sports Advisory firm, and Rugby Union fans, Freshwater Strategy is conducting this research project to give all of those interested in the sport, a firmer understanding of where rugby is, and where rugby it is heading.

The survey takes less than 10 minutes to complete, and the final report will be available for all to download, for free, on the Freshwater Strategy website in January 2024.

You can take the survey here.

Participants can opt-in to receive an early copy of the report at the end of the survey.

Please note: all responses are anonymous; you do not have to give any personally identifiable information to complete this survey. So, feel free to answer questions as frankly as possible.

Should you wish, you can save a partially completed survey and return to it at a more convenient time, however, please make sure that your response is completed before Saturday 30th December 2023.

If you have any further questions about how the poll is conducted, or how the results will be used, you can contact us at

Thank you again for your participation.

The Freshwater Strategy team


Deploying empirical strategies, we shape opinion, manage risk, and identify opportunities in shifting environments to help our clients gain a competitive advantage in commercial and political spheres.

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