Last Friday on SEN with Jimmy Smith, Freshwater Strategy’s Director Leo Shanahan discussed the growing popularity of professional fighting both in Australia, and internationally.

Leo highlighted the rapid expansion of the PFL in particular, and its resonance with a younger audience who are moving away from traditional contact sports.

Freshwater Strategy is pleased to be bringing the global phenomenon of MMA to Australia’s vibrant sports market.

Listen to the episode, here.

For inquiries, reach out to insights@freshwaterstrategy.com.