The Post / Freshwater Strategy December Polling Data
Our exclusive polling in partnership with The Post is now live. This research explores public opinion on whether New Zealand is heading in the right direction, top voter priorities, preferred Prime Minister and how political leaders are viewed amongst the population. Click here to access the full results, including methodology, sample size, and fieldwork dates
City AM / Freshwater Strategy November Polling Data
Our latest exclusive polling in partnership with City A.M. is now live. This month’s research explores public opinion on whether the UK is heading in the right direction, top voter priorities, preferred Prime Minister and how political leaders and public figures are viewed amongst the population. Click here to access the full results, including methodology, […]
Daily Telegraph / Freshwater Strategy October Polling Data
Our exclusive polling in partnership with The Daily Telegraph is now live. This research explores public opinion on whether Australia is heading in the right direction, top voter priorities, preferred Prime Minister and how political leaders and public figures are viewed amongst the population. Click here to access the full results, including methodology, sample size, […]
Membership of the British Polling Council
Freshwater Strategy is pleased to confirm our acceptance as a Member of the British Polling Council (BPC). We have abided by the BPC’s rules on the transparency and publication of polling data since January 2025. This milestone builds on our existing commitments to research standards, including our status as a Company Partner of the Market […]
CityAM / Freshwater Strategy March Polling Data
Our latest exclusive CityAM / Freshwater Strategy polling is out, and it shows a drastic turnaround for the UK Government on the back of their refocus. Labour have now overtaken the Conservatives as the party most trusted to manage the UK’s defence and national security, with Brits overwhelmingly backing the plan to fund higher defence […]
State of Rugby Union 2025: A Positive Shift in Fan Sentiment
The latest insights into Australian Rugby reveal a significant surge in optimism among fans, with 78% believing the sport is heading in the right direction—a remarkable 45-point turnaround since last year. This renewed confidence reflects a combination of factors, including improvements in leadership, growing fan engagement, and a stronger emphasis on performance and development. Key […]
Australia’s gender divide: Why young men and women are pulling apart | The Australian Financial Review
There is mounting evidence that more directionless young men are looking for validation that they have been badly done by. Australians have watched in fascination as a populism wave crashed across the democracies we most identify with in recent years, starting with the Brexit vote and culminating in Donald Trump’s emphatic victory in this year’s […]
AFR / Why did polls get Trump so wrong, again?
Last-minute polling in the Midwest swing states seem to have given a false impression of the strength of support for Kamala Harris. Dr Michael Turner – Pollster and strategist Although they did better than in 2016 and 2020, for a third time in a row, Donald Trump appears to have confounded US pollsters, who, it’s […]
Leo Shanahan joins Sharri Markson on Sky News to discuss the latest AFR/Freshwater Strategy Poll and “super-issues” around the next federal election.
Leo Shanahan, Director at Freshwater Strategy, appeared on Sky News with Sharri Markson earlier this week to run through the latest Freshwater/AFR poll, highlighting the Coalition’s climb toward the prospect of a minority government. Leo and Sharri discuss the “super issue” around the next federal election as cost-of-living and housing become the major concerns between […]
Leo Shanahan and Jimmy Smith discuss the Australian Sports Broadcast Landscape following the NRL Expansion Bid Process
Speaking on The Jimmy Smith Show last week, Freshwater Strategy Director Leo Shanahan and Jimmy discuss the variety of implications set to follow the NRL’s announcement of its 18th franchise in October. Shanahan emphasised how leadership changes within an already competitive environment may add a layer of complexity as to how broadcasting deals evolve. Watch […]
