Leo Shanahan Analyses NRL’s Triumph in Las Vegas on SEN with Jimmy Smith

On Friday, Leo Shanahan, Director of Freshwater Strategy joined Jimmy Smith on SEN to breakdown NRL in Vegas, stadiums with roofing and the eligibility criteria for Origin football players. Leo and Jimmy evaluated the long-term implications of the NRL appearance in Las Vegas, highlighting the event’s alignment with the league’s strategic vision over the next […]

Leo Shanahan and Jimmy Smith Discuss NRL Expansion Possibilities

In this week’s business segment on SEN’s The Jimmy Smith Show, Freshwater Strategy Director Leo Shanahan delves into the ever-expanding realm of rugby league in Australia. Leo discusses the trajectory of the game, he attributed to V’landys’ pragmatic expansion approach. However, he also underscores the significance of key factors such as home ground advantage, grassroots […]

Leo Shanahan joins Jimmy Smith on SEN to chat Rugby Union and NRL’s 18th Team

Last week, on SEN’s Jimmy Smith show, Freshwater Strategy Director, Leo Shanahan, discussed the magnitude of the task facing Australian Rugby Union, referencing insights from Freshwater’s State of Rugby Union: 2024 Report. Specifically, Leo spoke on how a clear majority of fans would rather Rugby Australia prioritise growing the grassroots game over recruiting talent from […]

Jonathon Flegg Explores US Sports Market Opportunities In Australia on SEN

In a recent SEN interview with Jimmy Smith, Freshwater Strategy Director Jonathon Flegg, discussed Australia’s top Australian Open contender, Alex de Minaur, and potential business opportunities for the player following the first major championship of the year. Jono also touches on the increasing trend of Australian players swapping the Sherrin for a gridiron, citing their […]

Leo Shanahan discusses A-League and Super Netball on SEN’s The Jimmy Smith Show

Freshwater Strategy Director, Leo Shanahan, appeared on SEN’s Jimmy Smith Show to discuss the recent A-League expansion, the Super Netball pay dispute, and how the Australian Cricket Team is capitalising on its achievements at the World Cup. Leo and Jimmy discussed Bill Foley’s recent acquisition of New Zealand’s second A-League team and whether this new […]

Freshwater’s Mike Turner discusses Sunak’s ‘Blast from the Past’ Cabinet Reshuffle 

Freshwater Strategy’s Dr. Mike Turner, was recently on Sky News’ AM Agenda with Laura Jayes, to discuss the implications of Prime Minister Rishi Sunak’s latest cabinet reshuffle. The reshuffle featured former Prime Minister, David Cameron, and other veteran politicians, and was labelled by Turner as a strategic “rewind” back to familiar faces. The reshuffle, dubbed […]

Freshwater Strategy’s Jonathon Flegg tips pathway for Darwin Salties to NBL 

In a recent appearance on SEN’s The Jimmy Smith Show, Jonathon Flegg, Director at Freshwater Strategy explained why he is tipping Darwin as the location of a future NBL franchise. He highlighted the Darwin Salties impressive journey in the NBL1, as they fill a major gap in the Northern Territory’s sporting scene. “They’ve only been […]

Leo Shanahan unpacks the future of Rugby Australia on SEN with Jimmy Smith  

Earlier today on SEN with Jimmy Smith, Freshwater Strategy Director, Leo Shanahan discussed the future prospects of Rugby Australia.  Against the sobering backdrop of the Wallabies’ early departure from the World Cup in September and Eddie Jones’ recent resignation, Leo and Jimmy dissect whether centralisation can fortify the national rugby landscape, or if the sport’s […]

Leo Shanahan discusses PFL expansion on SEN with Jimmy Smith

Last Friday on SEN with Jimmy Smith, Freshwater Strategy’s Director Leo Shanahan discussed the growing popularity of professional fighting both in Australia, and internationally. Leo highlighted the rapid expansion of the PFL in particular, and its resonance with a younger audience who are moving away from traditional contact sports. Freshwater Strategy is pleased to be […]

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