Herald Sun / Freshwater Strategy March Polling Data

Our exclusive polling in partnership with the Herald Sun is now live. This research explores public opinion on whether Australia is heading in the right direction, top voter priorities, preferred Premier and how political leaders are viewed amongst Victorians. Click here to access the full results, including methodology, sample size, and fieldwork dates

Mind the Gap: Gen Z Voters Research – The views of Gen Z in Australia

New research commissioned by News Corp reveals that Australia’s Gen Z voters are not the unified generation many assume – and the divide runs sharply along gender lines. Freshwater Strategy’s Mind the Gap report, drawing on 1,530 interviews with eligible voters and four focus groups of young Australians aged 18–29, finds that young women and […]

State of Rugby Union 2026: Positive Momentum and Renewed Confidence Among Fans

The latest insights into Australian Rugby reveals that fan sentiment towards Australian Rugby continues to strengthen, with the 2026 State of Rugby Union report showing rising optimism and confidence in the direction of the game. 74% of fans say the sport is heading in the right direction, and trust in Rugby Australia has improved significantly […]

Australia–Japan Public Opinion Research and Elections Insights 2026​

Unpack the results of the recent General Election in Japan, supplemented with independent research by Freshwater Strategy in partnership with QuestionPro. The full research report by Freshwater Strategy, in partnership with QuestionPro, on attitudes among Australian and Japanese people is out now. The report explores perceptions towards trade, investment, energy, defence, workforce mobility, and what […]

Herald Sun / Freshwater Strategy February Polling Data

Our exclusive polling in partnership with the Herald Sun is now live. This research explores public opinion on whether Australia is heading in the right direction, top voter priorities, preferred Premier and how political leaders are viewed amongst Victorians. Click here to access the full results, including methodology, sample size, and fieldwork dates

City AM / Freshwater Strategy March Polling Data

Our latest exclusive polling in partnership with City A.M. is now live. This month’s research explores public opinion on whether the UK is heading in the right direction, top voter priorities, preferred Prime Minister and how political leaders and public figures are viewed amongst the population. Click here to access the full results, including methodology, […]

The Post / Freshwater Strategy February Polling Data

Our exclusive polling in partnership with The Post is now live. This research explores public opinion on whether New Zealand is heading in the right direction, top voter priorities, preferred Prime Minister and how political leaders are viewed amongst the population. Click here to access the full results, including methodology, sample size, and fieldwork dates

Computer & Communications Industry Association / Freshwater Strategy Polling Data

Research conducted by Freshwater Strategy for the Computer & Communications Industry Association has found that British Voters back AI-friendly copyright reform to allow research and training in the UK. The findings show that a majority of voters worry that they would be left at a disadvantage if AI tools were no longer available and say that […]

Australia–Japan Public Opinion Research and Elections Insights 2026​

Unpack the results of the recent General Election in Japan, supplemented with independent research by Freshwater Strategy in partnership with QuestionPro. How do Australians and Japanese people view bilateral trade, investment, energy, defence, and workforce mobility.  What does the election result mean for the new government, and relations between these two nations.   Understanding the […]

Global Infrastructure Investor Association / Freshwater Strategy Polling Data

Research conducted by Freshwater Strategy for the Global Infrastructure Investor Association has found that a clear majority of Britons believe the UK should be investing more in its infrastructure, and that most view the private sector as best placed to deliver. The findings also show that a majority of Britons agree that private sector investment will […]

Deploying empirical strategies, we shape opinion, manage risk, and identify opportunities in shifting environments to help our clients gain a competitive advantage in commercial and political spheres.

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