Leo Shanahan discusses A-League and Super Netball on SEN’s The Jimmy Smith Show

Freshwater Strategy Director, Leo Shanahan, appeared on SEN’s Jimmy Smith Show to discuss the recent A-League expansion, the Super Netball pay dispute, and how the Australian Cricket Team is capitalising on its achievements at the World Cup. Leo and Jimmy discussed Bill Foley’s recent acquisition of New Zealand’s second A-League team and whether this new […]

Freshwater’s Mike Turner discusses Sunak’s ‘Blast from the Past’ Cabinet Reshuffle 

Freshwater Strategy’s Dr. Mike Turner, was recently on Sky News’ AM Agenda with Laura Jayes, to discuss the implications of Prime Minister Rishi Sunak’s latest cabinet reshuffle. The reshuffle featured former Prime Minister, David Cameron, and other veteran politicians, and was labelled by Turner as a strategic “rewind” back to familiar faces. The reshuffle, dubbed […]

Sydney Olympic wins spot in NST, supported by Freshwater Strategy 

In a transformative move for Australian sport, Football Australia officially announces the selection of eight foundation clubs for a National Second Tier (NST) competition, set to begin in March/April 2025.  The new competition represents a big step forward towards enhancing the competitiveness of Australian football, developing home grown talent, and engaging local communities.  The team at […]

Freshwater Strategy’s Jonathon Flegg tips pathway for Darwin Salties to NBL 

In a recent appearance on SEN’s The Jimmy Smith Show, Jonathon Flegg, Director at Freshwater Strategy explained why he is tipping Darwin as the location of a future NBL franchise. He highlighted the Darwin Salties impressive journey in the NBL1, as they fill a major gap in the Northern Territory’s sporting scene. “They’ve only been […]

Leo Shanahan unpacks the future of Rugby Australia on SEN with Jimmy Smith  

Earlier today on SEN with Jimmy Smith, Freshwater Strategy Director, Leo Shanahan discussed the future prospects of Rugby Australia.  Against the sobering backdrop of the Wallabies’ early departure from the World Cup in September and Eddie Jones’ recent resignation, Leo and Jimmy dissect whether centralisation can fortify the national rugby landscape, or if the sport’s […]

AFR/Freshwater Strategy most accurate poll before the ‘Voice’ referendum

The final votes are in, and it looks like the Australian polling industry is in pretty good health. Freshwater Strategy conducted polling for The Australian Financial Review ahead of the Voice referendum in Australia held on October 14th. Polling results were highly accurate, well within the margin of error. In the run up to the […]

Leo Shanahan discusses PFL expansion on SEN with Jimmy Smith

Last Friday on SEN with Jimmy Smith, Freshwater Strategy’s Director Leo Shanahan discussed the growing popularity of professional fighting both in Australia, and internationally. Leo highlighted the rapid expansion of the PFL in particular, and its resonance with a younger audience who are moving away from traditional contact sports. Freshwater Strategy is pleased to be […]

NZ General Election Poll Insights 

Freshwater Strategy conducted polling ahead of the NZ General Election on October 14th. Polling results were highly accurate, well within the margin of error.  The Post / Freshwater Strategy poll is on track to become the most accurate poll among those published for major news mastheads in New Zealand, and the most accurate for seat […]

Freshwater Strategy’s Dr Mike Turner writes for the AFR ahead of the Voice referendum

In an opinion piece for The Australian Financial Review today, Freshwater Strategy’s Director, Dr Michael Turner explains how referendums create new political divisions in society, and outlines potential consequences of the Voice referendum on Australian politics. He writes, Based on data from the UK’s European Union referendum, it doesn’t matter precisely where the dividing line […]

Deploying empirical strategies, we shape opinion, manage risk, and identify opportunities in shifting environments to help our clients gain a competitive advantage in commercial and political spheres.

Office address

Level 43, Grosvenor Place | 225 George Street | Sydney, NSW, 2000 | Australia

Postal address

PO Box R1806 | Royal Exchange | Sydney, NSW, 1225 | Australia