Our latest exclusive City AM / Freshwater Strategy polling is out – revealing that UK voters are increasingly pessimistic about the state of the economy, and turning to parties such as Reform UK. 

Conducted after the May Local Elections, but ahead of Prime Minister Keir Starmer’s immigration speech, the poll also shows 70% of voters believe the UK is on the wrong track.

This new wave of polling explores voting intention, issue priorities, leadership preferences, job satisfaction, and public opinion on recent government decisions.

You can download the full results, including methodology, sample size, and fieldwork dates, here.