Our latest exclusive CityAM / Freshwater Strategy polling is out, showing that UK voters are increasingly downbeat about the economy as US tariff announcements have further dampened Brits’ confidence.

The prospect of higher bills have left many UK voters fearing for their income and savings, a sharp rise since March.

This polling covers voting intention, issue prioritisation, preferred Prime Minister and other key figures, job satisfaction and recent decisions taken by the Government in the United Kingdom. 

Methodology, sample size, fieldwork dates, and a full breakdown of these results can be downloaded here

Deploying empirical strategies, we shape opinion, manage risk, and identify opportunities in shifting environments to help our clients gain a competitive advantage in commercial and political spheres.

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