Our latest exclusive CityAM / Freshwater Strategy polling is out, and it shows a drastic turnaround for the UK Government on the back of their refocus.

Labour have now overtaken the Conservatives as the party most trusted to manage the UK’s defence and national security, with Brits overwhelmingly backing the plan to fund higher defence spending by raiding the international aid budget.

Interestingly, this poll also shows a surge of support for Reform UK, who have now overtaken Labour on voting intention for the first time.

This polling covers voting intention, issue prioritisation, preferred Prime Minister and other key figures, job satisfaction and recent decisions taken by the Government in the United Kingdom. 

Methodology, sample size, fieldwork dates, and a full breakdown of these results can be downloaded here

Deploying empirical strategies, we shape opinion, manage risk, and identify opportunities in shifting environments to help our clients gain a competitive advantage in commercial and political spheres.

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