The latest insights into Australian Rugby reveal a significant surge in optimism among fans, with 78% believing the sport is heading in the right direction—a remarkable 45-point turnaround since last year.

This renewed confidence reflects a combination of factors, including improvements in leadership, growing fan engagement, and a stronger emphasis on performance and development.

Key Findings from the Report:

Strong Leadership Approval: 91% of fans support Joe Schmidt as head coach of the Wallabies, with 88% agreeing he was the best replacement for Eddie Jones.

Improved Perception of Performance: 86% of fans are satisfied with the Wallabies’ recent performances, a 70-point increase from last year.

Emphasis on Grassroots Development: The vast majority of fans (93%) believe Rugby Australia should focus on strengthening grassroots programs rather than recruiting from other codes.

Demand for More Fixtures: 82% of fans want to see an increase in the number of matches played, highlighting a strong appetite for more rugby content and competition.

Growing Interest in International Expansion: 66% of fans endorse expanding The Rugby Championship to include Fiji and Japan.

Looking Ahead:With 76% of fans express confidence in Australian Rugby’s trajectory over the next 12 months.